ABOUT ME

I am more than just a marketer. I’m driven by a passion for live music, great design, craveable food, craft IPA beers, sports, and the outdoors—and I thrive when I can integrate these interests into my work. With over a decade of experience on the advertising agency side, combined with 12+ years leading brands like Quiznos and Bad Ass Coffee of Hawaii, I excel at crafting and executing compelling brand narratives that resonate.

I don’t just talk about making things happen—I make things happen.

My approach is customer-first. I blend creativity with strategy, leveraging insights and data-driven thinking to tackle every project. What drives me most is uncovering the motivations that inspire people to engage with brands.

At my core, I'm a storyteller. I believe that social and digital media have revolutionized how we tell brand stories. Content isn’t just king—it’s the entire court. Knowing which 'card to play' is key to success.

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In Summary:

• A dedicated, collaborative leader who values team culture and collective success

• A creative and innovative thinker with a proven track record of driving results

• Thrives in fast-paced environments where change sparks action

• Possesses high emotional intelligence and self-awareness, fostering positive energy and passion throughout teams

• A hands-on leader who is eager to dive into operational details

• A history of setting ambitious brand visions and executing them across the full marketing mix